make your message flow.
In a digitally oversaturated world, your message is drowned in the daily information noise. I craft messages and build brand architectures that cut through the noise — aesthetics, touchpoints, and channels placed with intent, reaching the right audience the right way. And I build them on systems that last, so they keep running long after the launch.
A message alone doesn’t change anything.
One method, adapted to the scale of your message: Aesthetics to make it resonate, an infrastructure to make it last and grow, and alliances to shift the whole playing field.
I shape your brand identity into something you can see, touch, and recognize: across every channel, every format, every touchpoint. High-craft design with a clear point of view, built to make people stop and look.
- Editorial Design
- Photography & Video
- Logo & Identity
- Print & Prepress
- Content Management
- WordPress & Web Design
- Online Marketing
- Social Media
Fluid communications don’t stop after the launch. We help you build the systems that keep your brand moving: clear processes, simple tools, and structures your team can run on their own.
- Performance Marketing
- Analytics & Tracking
- Workflow Automation
- Process Design
- Project Management
- Team Training
A brand’s reach extends through the people and organisations around it. We help you build those relationships strategically — mapping stakeholders, aligning interests, and developing a public position that earns attention because it’s backed by more than one voice.
- Stakeholder Mapping
- Coalition Building
- Policy Analysis
- Public Relations
- Community Management
- Event Strategy
One approach, many applications
From small organizations building their presence, up to established ones building structured communications and a network of allies: the same method, adapted to different scales. What changes is the context, what stays is the structure.
Together with award-winning documentary producers, I built a professional and high-trust digital presence for institutional funding conversations. For their creator brand, we developed a young & energetic visual strategy and collateral. Both brands share one strategic foundation, but speak in different voices. This supported the necessary fundings and community engagement for their latest successful film and TV productions.
For a family law practice, the goal was to create a brand architecture that could carry both the authority of the established foundation while feeling more warm and approachable than a conventional legal office. The result is something ready to grow, especially in an industry that is fueled by emotion and confrontation: an umbrella brand that holds legal weight without feeling cold, is more visible to a customer base that doesn’t necessarily seek legal but also emotional counsel, and a structure open to integrate a diverse network of partners.
A bilingual institution needed to bridge the gap between worlds that rarely speak the same language: external agencies, internal administration, educators, and customers. I mediated between them, translating an externally developed design language into a working, bilingual communication infrastructure. To support their prestige strategy ahead of a milestone event, we established strategic partnerships, such as with a premium camera brand, enabling a full year of high-quality, institutionally driven photography, balanced with community-driven content. This resulted in measurably higher engagement than the competition.
I work with people who have a story worth telling.
Behind flui is Jonas. I’m rooted in media design, information systems & management, and sociology – and I’ve spent the last years working between culture, public affairs, and IT.
I have both sides inside me. One is the creative, the artistic, the unorthodox. My private life is driven by a passion for sound, the arts and a love for the beauty of nature. I know what it feels like when a project needs soul, texture, and cannot be be driven by efficiency.
My other side: Seeking structure, a plan, a system to make everything sense. In my professional work, I aim to combine the best of both sides – and I strongly belive both will thrive with each other’s respect.
Let’s flow together.
In person in the North of Portugal & remote worldwide. Contact me for a screening or an idea for collaboration!